Understanding the Brain

Home Instead Senior Care

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Home Instead Senior Care
Type Private
Industry Non-medical in-home care for seniors
Founded 1994
Founder(s) Paul and Lori Hogan
Headquarters Omaha, Nebraska, USA
Area served Worldwide
Website www.homeinstead.com

Home Instead Senior Care is an American-based multinational network of franchises specializing in non-medical in-home care for the elderly, in support of aging in place. Headquartered in Omaha, Nebraska, it is the largest senior care franchise in the world, with 850+ independently owned and operated offices worldwide.


Paul and Lori Hogan founded the firm in 1994. The firm has been cited for its business success by organizations such as the Wall Street Journal, Entrepreneur Magazine, Franchise Times,[1] Inc. magazine, the International Franchise Association, and TIME Magazine.[2] CEO Paul Hogan was named Entrepreneur of the Year by the International Franchise Association.[3]

Charitable Giving

In 2003 The Home Instead Senior Care Foundation[4] was established as a means to further enhance the health, safety, support services and lives of seniors. The Foundation funds non-profit organizations that specialize in programs and services for seniors, including research and development, education, scholarships, and/or advocacy for the health and well being of the elderly.

As of 2010, The Home Instead Senior Care Foundation had awarded 86 grants totaling more than $875,000+

Further reading


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