Audience memory curve
The audience memory curve summarizes research on what an ordinary presentation audience is most likely to remember from the presenter's messages. In communication strategy, it is important to use direct approach in the beginning of a presentation. This is where the audience remembers most of the ideas presented. Use and deliver ideas in descending importance order. Leave the second most important message to last.
If indirect approach is used then the ending of the presentation should conclude the main idea as a solution.
The audience memory curve is important when planning effective corporate communication.